About us

We’ve curated personal care products that provide exceptional performance and promote health-conscience living: organic, natural and sustainable products make your healthy and responsible choices easy!

With the list of toxic ingredients found in personal products growing, we decided to put the power of information in your hands by making sure our products meet these criteria:

  1.  Our products must score a 4 or lower on the Environmental Working Group’s (EWG) Skin Deep Hazard Rating System.

    You can even look up the products you are currently using in the Cosmetic Database maintained by EWG, to see how they stack up! (EWG) Another great tool is the ThinkDirty App which empowers ingredient conscious consumers to choose the right personal care and beauty products.

  2.  Our products are chosen to support the causes we all care about. Look for any of our five “Conscious Symbols” to see their benefits.
  • organic ingredients
  • reusable
  • natural ingredients
  • gluten free
  • crulety free

We’ve recognized that green can mean different things to different people. On each of our conscious product pages, you’ll find ingredient lists provided by the companies behind them, so you can quickly shop according to the issues that matter to you most.


Chelly (pronounced Shay) and Merlyn (yes, like the wizard!), have been best friends since childhood and share a passion of personal care products that nurture our bodies and our environment. When we noticed our friends thoughtfully selecting organic food to eat we thought “why not put the same emphasis on the products we put on our skin?” 60% of the ingredients put topically on your skin are absorbed into the blood stream. So here we are – thrilled to bring the products we’re passionate about straight to you!

Browse our boutique to find the right products for you, enjoy free shipping on orders of $75 dollars or more, along with amazing tester products included with each purchase. Help us change the way we all think about skin care for a clean face and a clean conscience!

Have a question or need to clear your conscience? Contact us!

Content Editor

Tricia is the writer and editor behind Ni Hao New York, a blog devoted to conscious beauty and living, offering a unique perspective that is an intersection of her global roots and curious nature.  Born and raised in Singapore, she has also lived in Tokyo, Japan and Melbourne, Australia before moving to New York. When she’s not testing products or researching and writing, she can be found wandering the city with her camera, café hopping with her husband or hanging out at a bookstore or art museum.

Tricia Savino