Au Naturale founder Ashley Prange began her makeup range out of a need for a modern, organic, and principled makeup line in a cosmetics industry dominated by toxic ingredients and compromised ethics. Ashley believes that no woman should have to sacrifice her health and values for beauty. Au Naturale connects professional artistry with environmental stewardship and social responsibility to offer all women an innovative makeup line rich in color, purity, and texture. Au Naturale is an opportunity for women to guiltlessly indulge in an adventure with color, and make a beautiful statement to the world. Her ultimate goal is to help our customers wear makeup that embodies their values and promotes their health – allowing all to live the life to which they aspire.
Ashley formulated to create professional grade cosmetics that are elegant and clean. She personally produces each product, and oversees production in Green Bay, WI, USA.