OUR STORY: The B True Beauty story is about being authentic and true to ourselves, true to our passion, true to our brand, true to our planet, and true to what is real. Real ingredients. Real results. Real people.
OUR PASSION: At B True Beauty we use only the highest quality natural and certified organic ingredients to create luxurious products that give you the best of both worlds – strong enough to effectively stimulate the growth of your eyelashes, yet gentle enough to nourish, condition, thicken, and fortify your eyelashes.
OUR PHILOSOPHY: We are all about “Living Life Gorgeous!” We are passionate about offering products as close to nature as possible in an effort to reduce the toxins both in beauty care products and the environment. We provide toxin free, all-natural and eco-friendly products to customers we love to please. We take pride in the effectiveness of our products, our customer service and guarantee your satisfaction.
OUR GIVING: At B True we believe in our products, we believe in people, we believe in giving. So we take 10% of the product we make, set it aside, and give it to those who need it. We give our Eyelash Enhancement Products to those who have lost their eyelashes through chemotherapy. We give directly or through charitable organizations that provide support to those who can benefit from our products.