INTRODUCTION:

Today, many of us are making the switch to organic products, whether it’s food, cleaning products, makeup or skin care. It can seem like a daunting and expensive task to make the switch from your main-stream makeup products you’ve been using for years to more organic but the fact is, organic makeup has many benefits. Listed below are 5 benefits for switching to organic makeup.

Reason #1 Organic Makeup Is Better For Your Overall Health

These makeup products don’t contain toxic chemicals that absorb into your skin and blood stream that can later cause irritation, breakouts and potentially long term health concerns. Organic makeup doesn’t clog pores due to a formula that’s free of mineral oils. A good product line to start with when making the switch to organic is the Au Naturale product line. All of our Powder Foundations are Gluten Free, Vegan, Non Nano, Non Toxic, Paraben-Free, Bismuth Oxycholoride Free, Made in the USA and formulated without Red Lake Dyes, Chromium Oxide Green, and Carmine. The Au Naturale Lip Glosse’s come in eight different (and gorgeous) shades. These glosse’s are 100% vegan and contains no artificial ingredients. They are free of preservatives, parabens, additives and sulfates.

Reason #2 Organic Makeup CAN Perform Better than Other Leading Brands

You shouldn’t have to sacrifice your health and values for beauty. The Au Naturale Creme Concealer for example is an organic product made of a castor oil base and jojoba seed oil. It is non-toxic, non-nano, gluten-free and paraben-free. Its safe for people with celiac disease, and rosacea. Products come in an array of shades for the perfect skin match and its coverage rivals that of any mainstream makeup concealer. Great as an eye shadow base too!

Reason #3 Organic Makeup Is Better For The Environment

Conventional beauty products utilize petroleum-based ingredients and usually rely on a variety of other chemicals for their production. These compounds can be harsh substances, like petroleum, aluminum, and lead, all of which require extensive mining. Much of this is done in some of the world’s most beautiful and sensitive areas, like virgin rainforests. Take a look at the Au Naturale Eye Liner Pencil, it comes in five eye-popping shades that are all cruelty-free, free of parabens, fragrances and additives. Organic makeup removes the toxic chemicals that aren’t necessary and leaves the wearer with pure, beautiful coverage.

Reason #4 Organic Makeup Is Better For Sensitive Skin

Have you found that your skin reacts with dry rough patches or worse yet rashes, rosacia and breakouts after using some makeup products? Even if there’s a temporary benefit from chemical-based cosmetics, that benefit comes at a cost: your future health. Do you want your skin to age prematurely? No thanks, and surely the thought of developing a chronic disease is not appealing either. A few options for beautiful eye shadows in twelve different shades, from the bright purple Lilac to the more subtle Mahogany can be found with Au Naturale Makeup. You can find the shade that works for you and it’ll last longer than traditional makeup without the irritation.

Reason #5: Organic Makeup Offers Sun Protection

Protect against premature aging of the skin with Titanium oxide found in makeup which provides ultraviolet protection with a built-in SPF of 15. Zinc oxide provides FDA-approved protection against both UVA and UVB (ultraviolet-A and -B). Coconut oil also provides a natural occurring SPF protection and finally, iron oxide not only provides the makeup with its bright hues, but it provides UV protection. Check out the ISUN Star Rose Quartz Blush, not only does it offer UV protection, but it is a 100% mineral blush that goes on smoothly and has a beautiful and sweet pink hue.


More about Au Naturale Makeup: Au Naturale founder Ashley Prange began her makeup range out of a need for a modern, organic, and principled makeup line in a cosmetics industry dominated by toxic ingredients and compromised ethics. Ashley believes that no woman should have to sacrifice her health and values for beauty. Au Naturale connects professional artistry with environmental stewardship and social responsibility to offer all women an innovative makeup line rich in color, purity, and texture. Au Naturale is an opportunity for women to guiltlessly indulge in an adventure with color, and make a beautiful statement to the world. Her ultimate goal is to help our customers wear makeup that embodies their values and promotes their health – allowing all to live the life to which they aspire. Ashley formulated to create professional grade cosmetics that are elegant and clean. She personally produces each product, and oversees production in Green Bay, WI, USA. For more organic makeup products, click here.

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