Spring to us conjures up images of gardening, warmer temperatures, tulips, and plans for spring cleaning projects you’ve been meaning to get to…


Relax, this is a project you can take on in just one hour, AND we promise you won’t even break a sweat!

We challenge you  to explore the ingredients in your every day personal care products by simply following our step by step process to a clean conscience!

Now we realize  it’s not easy questioning the products you know and down right LOVE, you might even need a degree in chemistry to understand the ingredients listed.  Rest assured, this is something that is as simple as preparing a list of the products you use each and every day including hair, body, and facial care products to get us started.  Remember that knowledge is power, and sometimes a glass of wine is needed when the results come in on that favorite perfume, or shampoo that turns out to be filled with known carcinogens!   60% of what is applied to the skin is absorbed directly into the bloodstream, what goes on (skin and body care) goes in.


The FDA doesn’t regulate personal care products. Yep, that’s right there’s no standards for the personal care industry in the U.S. A. Don’t rely on safety standards you PERCEIVED to exist. It’s up to you.  Now that we have your attention, we’re already thinking you need a reward for getting this far!

As if a clear conscience isn’t enough :) we thought a Clarisonic Mia cleansing system just might do the trick! Submit the products you have committed to purging, and you will be automatically entered to win!


1. CLICK HERE to rate your products toxicity level using the Skin Deep Database.

Conscience consumers should make informed decisions, and enjoy transparency in ingredients while celebrating effective products. Shop safe at shop Conscious Beauty




No { triclocarban (bar soap) or triclosan (liquid soap) }

Yes { hand sanitizers with ethanol/ethyl alcohol }


No { retinyl palmitate or retinol in daytime skin products }


No { triclosan in toothpaste }


No { retinyl palmitate or retinol }

Skin + the Sun

Very few sunscreens provide adequate sun protection and are free of harmful ingredients.

SPF above 50
Retinyl palmitate
Aerosol spray and powder sunscreen
Insect repellent

Zinc or Titanium are the best active ingredients, otherwise Avobenzone at 3%


PEGs, ceteareths and polyethylene- *You will find these in most shampoos and conditioners unfortunately, but rest assured we have plenty of alternative options.
Parabens: propyl, isopropyl, butyl, isobutyl
DMDM hydantoin

Your nails

Formaldehyde or formalin in polish, hardeners or other nail products.
Dibutyl phthalate (DBP).
Pregnant? Skip polish and don’t even think about gel manicures.

Your kids

Diaper Cream
No Boric Acid

Baby Wipes
No 2-Bromo-2-nitropropane-1,3-diol (bronopol)


LIMIT fluoride toothpaste for kids who might swallow it (none for kids under 2)

5 Common problem products you want to evaluate closer:

Some categories of products have major safety concerns. Avoid them, especially for children.

Hair straighteners : cancer, allergy, skin and scalp irritation, hair damage and hair loss

Loose powders: inhalation risk

Perfumes/fragrances: allergy concerns

Dark permanent hair dyes: linked to cancer

Skin lighteners: skin irritation and damage

Common ingredients with safety concerns:

“Fragrance“: This catch-all term can include hundreds of chemicals and trigger allergic reactions. Many of you already experience this on some level, think headache? Skip products that use the term “fragrance” in the list of ingredients and instead opt for those that list each fragrance ingredient.Ingredients can have harmful contaminants: There are amazing perfumes and fragrences found in essentials oils. Many common ingredients can contain impurities strongly linked to cancer and other health concerns. Avoid these common ingredients where possible:

DMDM hydantoin,
Diazolidinyl urea,
Imidazolidinyl urea,
Polyethylene glycol and PEG

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