In 2013, Marco Ochoa (founder of Ecobrow) , debuted a product that further empowers women to create the perfect brow: His own mineral-based, paraben-free EcoBrow Defining Wax, which stays true to his philosophy of responsible beauty and provides an alternative to most brow products on the market.

The six shades pay homage to some of his favorite Hollywood icons through the ages: Blonde/Marilyn (Monroe), Auburn/Rita (Hayworth), Dark Blond, Light Brunette/ Sharon, Brunette/Penelope (Cruz), Dark Brunette/Liz (Taylor), and Black Hair/Frida.